Digital Copywriting Intern

Job Description

Responsibilities:

• Collaborate with the design team to brainstorm and develop ad campaign themes that align with marketing objectives and target audience preferences.
• Assist in crafting compelling and persuasive ad copy for various channels including Google Ads, Meta Ads, Email, and more.
• Develop engaging scripts for video ads, ensuring they effectively communicate key messages and resonate with the target audience.
• Collaborate with the design team to provide input on voiceover requirements and assist in voiceover scriptwriting.
• Conduct research on industry trends, competitor campaigns, and audience insights to inform ad copy development.
• Work closely with the marketing team to ensure ad copy aligns with brand guidelines, messaging, and campaign objectives.
• Review and provide feedback on ad creatives to ensure copy and design elements work harmoniously to achieve campaign goals.
• Assist in the optimization of ad copy based on performance data and feedback from campaign managers.
• Stay up-to-date with emerging trends and best practices in copywriting and digital advertising to drive continuous improvement.
• Take initiative to learn new skills and contribute ideas to enhance ad campaign effectiveness and creativity.

Qualifications:

• Pursuing or recently completed a degree in Marketing, Communications, Journalism, English, or related field.
• Strong writing skills with the ability to craft clear, concise, and compelling copy that resonates with target audiences.
• Creative thinking and storytelling abilities, with a passion for developing engaging narratives and ad campaign themes.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Detail-oriented with strong organizational skills, able to manage multiple tasks and meet deadlines in a fast-paced environment.
• Ability to take direction and constructive feedback, with a willingness to learn and adapt to new challenges.
• Interest in digital marketing and advertising, with a desire to learn about copywriting for various channels including Google Ads, Meta Ads, Email, and more.
• Familiarity with marketing principles, advertising concepts, and audience segmentation is a plus.

Benefits:

• Opportunity to gain hands-on experience in copywriting and advertising within a fast-growing fintech startup.
• Exposure to the ad campaign development process, from brainstorming and concept creation to execution and optimization.
• Mentorship and guidance from experienced professionals in the marketing team.
• Networking opportunities with industry professionals and fellow interns.
• Potential for future career opportunities based on performance and mutual fit.